"Podcasting is the next generation of radio and users can now subscribe to more than 3,000 free podcasts and have each new episode automatically delivered over the Internet to their computer and iPod.."
~ Steve Jobs, 2005 (forbes aug 2018).
Today there are over 900,000 podcasts!
Produced for Audible or for distribution via a podcast. See an example.
I focus on your voice reel providing you with quality showcase to express your work to others.
Actually, I didn't make many mistakes. After discovering podcasting in 2004 then also called audio-blogging, and because I'd worked in IT (Information Technology) where all we do is solve problems, I spent several months researching audio production and the emerging podcast landscape. I had spent time working on projects as a producer in a recording studio, so I already felt comfortable working with sound.
It's a skill and an art-form and repetition is the mother. The more episodes you put out, the more comfortable with the technology you'll get. I keep the technology simple making recommendations based on where you're at, not what the industry wants to sell you. The podcasting industry keeps growing with lots of shiny new hardware and software products which promise to solve problems. Most often, they make podcasting complicated. I teach people to keep it simple using the right tools and grow into near-perfection over time.
Hard to believe, but depending on your existing computer setup, you can start for under $100 for the hardware and $5 a month for the right robust media host that syndicates your show everywhere. Then, focus on developing your show's content.
Your show can be profitable. We provide premium content subscriptions and opt-in advertising to keep you in control. Your ability to monetize your podcast depends on the quality of your content and the value you provide to others.
But consider this... your podcast IS your advertisement. Lets say you're just getting started, you're doing an episode a week, and you have just a few hundred listeners. Ask yourself this: "When is the last time I was in front of a couple of hundred people every week?" So first consider the podcast your advertisement then grow into podcast monetization.
Your brand is how people experience you. That's a feeling people experience and what value they walk away with after listening to your episodes that keeps them subscribed and listening to your show. That takes "Story Branding."
Getting out there in a bigger way simply means distribution to your audience's favorite apps and platforms everywhere and anywhere they're discovering and listening to podcasts. We syndicate to them all.