Podcasting is a creative process. I had a challenge to publish an audio-book for a client. He didn't want to charge for the audio-book. He just wanted to share it world-wide. With investigation and problem solving, I was able to record, edit, and publish his audio-book as a podcast. It also took me down the road of producing "for pay" audio-books, and we're now happy to be able to offer that service as well.