Here are a few minutes of a perspective on the growth of podcasting and the advantages it has.
On Kara Swisher and Scott Galloway's podcast PIVOT, Scott starting up front at 1:18min ending at 4:25min Scott says "The medium really is the message" and comments more on podcasting and its growth. This is one of the podcasts I listen to weekly. It's a round-up and perspective with wins and fails on what's going on in tech and business: https://pca.st/4nq3fmk8
Then there’s The Knowledge Project podcast with Shane Parrish. One of the latest episodes is with Jim Collins titled Jim Collins: Keeping the Flywheel in Motion. It’s 2-hours long and worth every listening minute of it. When I can, I’ve been listening to this podcast for a while now. I didn’t do a search for a podcast episode with Jim Collins after your mention of his book “From Good to Great” but I could have and it would have been found. It just showed up in a podcast I listen to on a semi-regular basis. And here’s the thing - we get to listen to a valuable conversation with Jim Collins talking about his past, his marriage, his challenges, his influence, his process and... what has his attention right now in between his projects: https://pca.st/c0jwo1hb
Where do people find time to listen to podcasts? For me, in 2005 I stopped watching so much TV and turned my attention to podcasts. I discovered great content I couldn't get anywhere else. That's still true: content you can't get anywhere else. For others they listen on their drive time, fly time, their gym workouts, walks, runs, anywhere that doesn’t require you to look at a screen (video). If you're limited on time, you get to pause the episode and pick it up later. My partner Stephanie and I used to listen to music and podcasts together on Saturday mornings while having our morning coffee.
So a good candidate for podcasting is the one who likes to talk, loves a good conversation, has authority, and can carve out 1 to 2 hours every week or two to record an episode on their own - or in our studio. Yes, I said to expect to spend 15 hours per episode with 80% going to content development and 20% going to marketing. But if time is a consideration they can do the recording and we can handle the rest. We can do the production: engineering, episode show notes, publishing, marketing, everything else - even recording and helping with scheduling guests, etc. I do this with others and it works very well and it's efficient for everyone involved.
Ask yourself "Do I listen to podcasts? Have you ever thought about doing one?" If you DO NOT listen to podcasts but want to do one, most likely you think you "should" or someone told you "you should" - and it may not be a good fit. Sort of like this: "Do you like beer? Have you ever thought of drinking beer?" You should start drinking beer and join our group so you could do more business" is not a reason to start drinking beer - in my opinion.
However, if you like the conversation, it's an opportunity for you to host a podcast and bring on "people of interest" from your industry, passion project, etc. People pay to be on podcasts. See my associates at Zippy. They book people into podcasts.
And don't forget, for many like me who have a hard time writing and/or have limited time, "audio blogging" (podcasting) can be more effortless and preferred. If you do listen to podcasts, what shows do you listen to? It's valuable to know what format and style has your attention.
So I recommend you go back to the top of this email and listen to the PIVOT episode (3 minutes) then consider listening to the interview with Jim Collins when you have time. If you open-up this up on your cell phone, you can click on those links and subscribe to the shows via Pocket Casts. You'll have a better experience and can pause as needed, come back later rather than sitting in front of a screen. Get it?