What is podcasting? How do I do it?

What is a podcast? Glad you asked!

"Can Audio On YouTube Ever Be Considered A Podcast?"

From Rob Walch, VP of Podcaster Relations at Libsyn. Podcast Business Journal, Oct. 18, 2019.

"The definition I have for a podcast is pretty straight forward. 'The show has a valid RSS 2.0 Feed - and that feed is in Apple Podcasts.' If a show does not have an RSS 2.0 Feed it is definitely NOT a podcast. For example, any exclusive audio content on Spotify - is NOT a podcast. Nor is any exclusive content on Luminary or anywhere else. And per YouTube - if the content is ONLY on YouTube it is DEFINITELY - POSITIVELY NOT A PODCAST.

The logic behind my definition is that the content is readily available everywhere. And by submitting your podcast to Apple Podcasts - it then gets into Apple’s Public Directory that can and is scrapped by many other podcasts apps like Overcast, Pocketcasts, Castbox and more. But Content that is only on ONE specific platform - is NEVER to be considered a podcast - and yes that means ALL the 'Exclusive Podcasts' on Spotify - are NOT podcasts."

I couldn't agree more!

The video on the left from Craig Syverson in 2007 is still the best way to understand what a podcast is.

I got bit by the podcasting bug! Assuming you saw the videos, do you now see why?

I discovered podcasting in 2004 and started myself in 2005.
I put together my studio in 2005. It included two AKG C3000 mics (for guests), one AKG C1000 mic (for myself), a Mackie 1202 mixer with the ability to do a mix-minus for remote recording, and a Roland Edirol model R-1 digital 16/24 bit recorder. All this equipment I have and still use today. Originally I knew I wanted to produce high NPR quality audio partially because I was in the music business managing artists and musicians and wanted to be able to record their music in the studio if I wanted while interviewing them. So my investment was $1,500, NOT what you'd pay today to get started. For you, it will cost you $100 to $800 depending on several factors we can talk about.

Click here to see Messengers: A Podcast Documentary. This documentary was originally released on March 22, 2017. It was recently released by Chris Krimitsos from www.PodfestExpo.com to celebrate International Podcast Day 2019 Day. For more details, visit The Messengers Documentary.

How to learn anything

Information is good. Well organized information is better.
And repetition of good organized information is BEST
because repetition is the mother of all skill
and SKILL is what you want.

Who Podcast and Why?

People podcast their passionate hobby to grow an engaged, like-minded community.

Churches podcast to literally get the word out. Statistically, a huge amount of podcasters are podcasting in the faith-based arena.

Podcasting is a great way to promote and grow your business and brand.

With Podcasting, you can be seen as an authoritative figure in your niche. It's great for career positioning.

If you’re getting into podcasting to promote your brand and product, podcasting is very cost-effective. You can be successful with just 500 listeners. Ask yourself, "When is the last time I was in a room with 500 people to talk about my brand?"

Are you a journalist? Stand out from the bloggers. There are 600 million bloggers and only 600+- thousand podcast shows, of which only a couple hundred-thousand are still active. Conservatively, that’s a 1,000 to 1 ratio which makes a lot of business sense to start using podcasting.

Because it's fun!

Some Facts About Podcasting

Much of the above I've learned from Libsyn the largest podcast host and distribution network since 2004!

HINT: Know your target audience and go create a podcast designed around the things your audience is interested in e.g. CEO’s listen to podcasts about golf.

Getting started on your own

If you’re a self-starter with some technical skill and want to do this on your own without my help, it’s encouraged. You can go through “most” all there is to know (except maybe branding and design) by doing 2 things:
1) subscribe to Libsyn’s The Feed podcast. It’s published every 2-weeks covering the latest in podcasting and they’ll work hard to keep you podcasting;
2) subscribe to their YouTube Libsyn Tutor channel. I’ve been listening, watching, and following them since 2005 when I first got started podcasting. I listen and obey (most of the time) agreeing mostly with everything they say.

I will give you a free 30-minute consult if you need it. You can schedule it with me here. But if you find it’s not enough and you need some extra help, you can contact me.

Hard to believe but you can get started for $70 to $100 with a good microphone like the ATR2100 or the Samson Q2U. Media hosting can cost as little as $5 per month. You’d be using your computer for recording and using free editing software like Audacity. BUT before you do anything, first design your show. Only then will it be obvious (or not) what you need. In fact, I recommend people start with a small investment to get started and upgrade if they’re still podcasting in 6-months. Yup. A high percentage of people “podfade” after only a short period of time.

What equipment should I get?

You can’t possibly know what equipment you need until you’ve designed your show. "What should I get?" seems to be the first question everyone seems to ask, but should get answered later on after you’ve designed your show and answered a few basic questions like…
What will the format of the show be? A news type show? An interview show? Recording in the field? Or just you doing you?

Or are you a “creative” that has an idea and wants to make something entirely new and special?
Will you have a co-host to be on the show and help with some of the podcast responsibilities?
Will you have a studio? Will you have guests?

Or do you want to have complete flexibility like we have here doing ALL of the above including LIVE video streams while we're recording an audio episode?

If you’re a public speaker, one other option is to record your speeches and podcast those as episodes. That’s often how The GaryVee Audio Experience is done. When Gary is speaking somewhere, it’s recorded and published as an episode.

Forget the equipment question for now. Go design your show and create GREAT content!

"Great content trumps bad marketing. Great content trump's great marketing. Bad content trump's great marketing. If you have bad content, it doesn’t matter how great the marketing is. 80% of your effort should go into content and 20% to marketing." ~ Rob Walch, VP of Podcaster Relations at Libsyn.

Streamline and Optimize Startup (SOS) Course

schedule it with me here.

I’ve been with Libsyn (the largest podcast host and distribution network since 2004!) since I first started in 2005 and published well over 500 episodes on various shows. One of my clients originally made the mistake of using FeedBurner to manage the RSS feed. Years later, it turned into a problem. But with the help of Libsyn’s excellent support, that all got fixed.

From a technical perspective, your RSS feed is the most important asset you have for your podcast. As Rob Walch, the VP of Podcaster Relations at Libsyn says, “It’s your treasure map of content on the internet.” Break it and watch your community go away. Just keep it with Libsyn. There, it’s rock solid and well protected.

I have all the detailed standard workflows for doing two needed things really well to start podcasting: 1) properly setting-up a podcast; 2) maintaining an organized episode level workflow.Before we get started, please schedule a free 30-minute call with me to make sure we’re a good fit.

"Can you help me get set up for recording and then have you 'wizards' engineer and publish the show?"

Yes, we do that a lot where show hosts and co-hosts do all the guest scheduling, content creation, and record the episode. They then send it to us via Dropbox or Google Drive. We then handle the rest including getting it published and syndicated.

So if you’re ready to get started, or just have questions, schedule a call with us